Choosing the right platform for your e-commerce website can be a daunting task, especially with the wide array of platforms available. Volusion and Magento are two of the most popular platforms. These two are as distinct as they are popular. While Magento is popular among medium-scale e-retailers, revolution is popular among large-scale retailers. The popularity of Magento among medium-scale e-retailers can be attributed to its open-source design. In essence, Magento is a platform created as a free platform for the benefit of all its users. Volusion, on the other hand, is a corporate-owned platform meaning that it is controlled by Volusion Inc.
As already mentioned, Magento is an open source platform. Used on about 20% of all e-commerce sites according to a recent study, Magento is ideal for experienced developers. This is because it’s not controlled by one entity, but it’s developed and controlled by a community. The Magento platform is not cheap though due to its many impressive features. Some of the features offered in this platform include marketing and customer segmentation. Unfortunately, Magneto is not the easiest platform to use especially if you are a beginner. Thus, if you are new to eCommerce platforms, you might want to skip Magneto.
Volusion is an eCommerce software product from Volusion Inc. Currently, the software powers over 40,000 online stores. One of the main reasons why this platform is so popular is its great features. Unlike the other platforms, Volusion has its features built directly into the dashboard. This is a cost effective alternative to purchasing add-ons. Volusion boasts of numerous useful features such as the live and abandoned feature. With this feature, you can evaluate the number of clients who complete orders and the number that abandon their orders frequently. As a bonus, Volusion offers an iOS and Android-compatible App, which you can use to monitor your store on the go.
Magento vs. Volusion themes
While both platforms are designed to offer you functionality and responsive themes, they are entirely different. In this regard, Magento is a more affordable alternative compared to Volusion in regards to themes. Thus, Magneto themes are slightly less costly than Volusion themes. This is despite the fact that Volusion has more free themes. In total Volusion has close to 400 themes while Magneto has over 1900 themes, 11 of which are free. To make things more interesting, it is possible to adapt Magento themes with HTML.
Magento itself does not have any templates; instead, the platform’s themes are created by third party developers. Also, this platform offers custom design tools for designing unique and bespoke templates. However, since not everyone possesses the requisite skill and knowledge on how to create custom templates, the platform has a broad range of ready-built templates. These templates can be sourced from the Magento Connect store. Third parties develop the themes available on this store, while some are free. However, if you want a well-designed and responsive theme, you will have to pay. Another place where you can source Magneto themes from is Theme Forest. The latter store offers about 500 different Magneto themes. The cost of these templates ranges from $ 60 to $ 100.
One of the best things about Volusion is how easy it is to use. The interface is clean and easy to navigate. Interestingly, Volusion does not have a set-up wizard and instead uses a quick getting started site for linking you up to different aspects of the dashboard. In regards to themes, this platform has a total of 353 templates, 82 of which are free. In the past, the 82 free templates on Volusion had a dull design not worth using. Today, however, things could not be different as the free templates are as stunning as their premium counterparts. The premium themes range between $ 50 and $ 895. Unfortunately, Volusion does not offer the popular drag and drop customization feature. This makes it difficult to edit themes especially if you have no web development skills. Nevertheless, most of the themes offered on Volusion are mobile compatible. Moreover, the upgrading of the company’s easy editor feature makes customization of templates easy.
The two platforms are quite similar; however, they are also quite different in a way. For starters, regarding template quantity, Magento is the clear winner. Also, in regards to affordability, it is clear that Magento is again the winning platform. Nonetheless, Volusion does have its benefits. For instance, Volusion offers more free themes that are professionally designed. Nevertheless, overall Magneto ranks higher than Volusion. The reason for this is that Magento is not only affordable but is also easier to customize. Volusion themes are not easy to customize even with the Easy Editor feature offered by the company. On the other hand, Magento offers a larger selection of templates. Click here what is an ecommerce website